The Classic is a seasonal newsletter for the Daegu Concert House, a major performance arts theater in Daegu, South Korea.

The marketing director there specifically requested for new editorial design and content that read like a fashion magazine/department store catalog. A large part of the project was creating an eye-catching but flexible layout/template that was reusable for the following issues for the rest of the year.

I was in charge of leading the project with another designer and a writer. After the first set of prints, a second round of prints was requested due to popular demand.

Client: Daegu Concert House
Dimensions: 10.25" x 14.25", 8 pages











© Michelle Kim